Website Guide for Accounting and CPA Firms

In brief: A website for a Certified Public Accountant (SMMM) or Sworn-in Certified Public Accountant (YMM) is not a generic “customer acquisition” site. It is an information and trust resource, and the profession is regulated by TÜRMOB's Regulation on Unfair Competition and Advertising Prohibition. A good accounting firm website presents professional credentials, clearly explains services, publishes current regulatory updates and tax deadlines, and provides secure contact and KVKK-aware workflows. Ask your professional chamber for guidance before publishing and registering the site with search engines.

Last updated: September 2026. This article is not legal advice. Contact your chamber and TÜRMOB for professional rules.

Why does an accounting website need a different approach?

Accounting is a profession where trust matters: clients entrust a firm with financial statements, tax information, and often trade secrets. The website should communicate that trust from the first interaction. Professional rules are also strict. TÜRMOB regulates unfair competition and advertising for SMMM and YMM professionals; the regulation was also amended in February 2025 (summary of the amendment).

A summary from Muhasebe News on online advertising for accountants says professionals may maintain a website to perform professional activities, inform clients, and publish articles. Websites can include professional information. However, the keywords used to register the website with search engines may be limited to details such as the person's name, firm or company name, city, and professional chamber. Paid promotions and referrals that cause unfair competition are prohibited. Follow the current regulation and your chamber for definitive rules and details such as domain names.

The right approach for an accounting firm's website is accurate, useful information without exaggeration—not campaign language, competitor comparisons, or a discount race.

What builds trust on the website

1. Professional identity and qualifications

Include professional title (SMMM/YMM), chamber and registration details, professional experience and areas of expertise, and professional memberships. These details help clients verify your identity. Check the regulation on use of titles, including when more than one title can be listed.

2. Clear service pages

Create a plain-language page for each service: bookkeeping, tax returns and accruals, payroll and Social Security (SGK) procedures, company formation and liquidation, e-transformation (e-invoice, e-archive, e-ledger), tax planning, financial analysis, and reporting. Explain what the service is, who needs it, what you need from the client, and common questions. Avoid promises of results and comparative claims.

3. Tax calendar and current notices

Useful accounting websites publish filing and payment dates, legislative changes, and summaries of new rules. Check information against official sources such as the Revenue Administration, and show publication and update dates. Outdated or incorrect information quickly damages trust.

4. Informative guides

Guides such as “Which documents are needed to form a company?”, “Who must use e-Ledger?”, and “How does a VAT refund work?” provide information through professional articles, as permitted by the rules. They also help clients and search and AI systems. To be cited in AI answers, publish sourced, current, dated information (see our GEO guide).

5. Initial consultation and contact

Use a short, secure “Request an initial consultation” form for name, phone, company type, and subject. Do not ask for documents, financial statements, or identity details in the form; use a secure portal for those files.

Client portal: share documents securely

For many firms, the biggest improvement comes from connecting the website to a client portal:

• Securely upload invoices, payment slips, and documents.
• Share tax returns, accrual notices, trial balances, and reports with clients.
• Track tasks and requests, and send automatic reminders.
• Use two-step verification, role-based access, and activity logs.

When accounting workflows integrate with e-invoicing and accounting software, manual entry is reduced. Integration options depend on the software you use (such as Logo, Mikro, or Paraşüt) and the Revenue Administration's services.

Data protection and confidentiality

Accountants handle financial data and employees' personal information. On the website and portal:

• Make the privacy notice and cookie preferences clear.
• Ask forms for only the information needed; do not accept confidential documents through a general form.
• Use HTTPS and protect the admin panel and portal with strong authentication.
• Define data-retention periods and access permissions.

Search visibility and technical foundations

• Speed and mobile support: Most clients browse on phones. Use Google's Core Web Vitals thresholds as targets.
• Structured data: Use an appropriate business schema such as AccountingService and ensure it matches the information on the page.
• Local visibility: An accurate Google Business Profile, consistent address and phone, and useful service pages help local searches (see our local SEO guide). Avoid promotional language in the profile.
• Search-engine registration: Follow keyword limits. Your professional regulation and chamber's guidance govern sponsored advertising.

Common mistakes

1. Making comparative or guaranteed claims such as “cheapest,” “fastest,” or “guaranteed.”
2. Publishing client names or references, creating confidentiality concerns.
3. Leaving a tax calendar or legislative guidance out of date.
4. Collecting documents and financial details in a general form.
5. Exceeding keyword limits when registering with search engines.
6. Buying sponsored promotion without first asking the chamber.

What Aktaş Digital can provide

Our accounting and CPA website solution includes service pages, team profiles, tax calendar and announcement management, a privacy-conscious consultation form, and an optional client portal. The firm remains responsible for compliance with professional rules. We provide an admin panel that lets you and your chamber review content before it goes live. Share your requirements through our project inquiry form.

Frequently asked questions

Can accountants have a website?

Yes. Professionals may maintain a site to conduct professional activities, inform clients, and publish articles. The regulation and your professional chamber set the rules.

Can I publish client references or testimonials?

We do not recommend it because of confidentiality and advertising restrictions. Ask your chamber for a definitive view.

Can I advertise through Google Ads?

The regulation prohibits sponsored promotion that creates unfair competition. Do not buy ads without confirming the applicable rules with your chamber.

How do I keep the tax calendar up to date?

Use official Revenue Administration sources, make dates easy to update in the content-management panel, and date each update. An editorial reminder and approval flow can help.

Do I need a client portal?

It is not mandatory, but it makes document collection, follow-up, and communication more secure and orderly. It can reduce administrative workload as the firm grows.

Is a blog useful for my website?

Yes. Legislative summaries and guides can provide information within the professional rules and improve findability. Keep each article sourced, current, and dated.

Conclusion

An accounting firm website succeeds through accurate information, a trustworthy professional identity, current content, and secure processes rather than ambitious slogans. Built around these principles, it can support professional compliance and help clients feel confident working with you.