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Social Media and Feed Platform

A social platform built to scale to millions of users, with an ML-based personalized feed, fan-out architecture, multiple content formats, and omnichannel notifications.

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Social Media and Feed Platform – 1

Social Media and Feed Platform

We build social media and content feed platforms that can scale to millions of users. The platform includes personalized content ranking, real-time notifications, live streaming, and a modular social network infrastructure you can customize.

Feed Architecture

Personalization Algorithm: Rank feeds with machine learning based on user interests, interaction history, and content popularity. Redis Sorted Sets provide a high-performance feed data structure.

Fan-Out Strategy: Use push-on-read for accounts with many followers and push-on-write for typical users. A hybrid approach balances performance.

Real-Time Feed: Notify users about new content instantly with WebSockets and update feeds with Server-Sent Events.

Social Features

Content Types: Text, photos, videos, stories, polls, and live streams, each with its own viewer.

Engagement: Likes, comments, shares, saves, @mentions, and #hashtags, with emoji reactions.

Notifications: In-app, push (FCM/APNS), email, and SMS channels, with per-user notification preferences.

Moderation and Security

Manage KVKK-compliant data alongside automated AI-based profanity and spam detection, content reporting, user blocking and muting, and privacy settings.


What we offer

  • ML-based personalized feed algorithm
  • Fan-out write and read strategies
  • Real-time content feeds with WebSockets
  • Multiple content formats: text, video, stories, and live streams
  • Likes, comments, and sharing
  • Hashtag and @mention system
  • Omnichannel notification system
  • AI-based content moderation
  • User privacy and blocking controls
  • Content search and discovery
  • Analytics and trend tracking
  • KVKK-compliant data management

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